The Power Within
Digital business cover story on Tanja as a storyteller, her ventures and her philosophy of inner power.
Read in L'Officiel Arabia
Co-founder of Go Greek Yogurt. Founder of Para Vidya.Writer, storyteller, producer, world creator.
TanjaMurgel-Subotić
- Haute Living
Tanja Murgel-Subotić is a visionary entrepreneur, founder, writer, storyteller, producer, and world creator whose work spans business, entertainment, technology, education, and conscious innovation.
She is the co-founder of Go Greek Yogurt and founder of Para Vidya Inc., an entertainment and technology company developing original story worlds, innovative experiences, and ventures across media, education, and culture. Para Vidya is also home to Wonders of Wisdom, its intellectual property arm, dedicated to creating original narratives, imaginative universes, and transformative experiences. She is also the author of The Golden Virtue.
Driven by an ambition to inspire a new human renaissance, she combines entrepreneurial vision with creative imagination to build businesses, meaningful narratives, and experiences that expand human potential, shape culture, and empower people to become the creators of their own lives.
- Go Greek Yogurt founded in Beverly Hills
- 2012
- Shops opened
- 38
- Continents
- 3
- Portions served a year
- 2M+
In the press
All press
The 100: Tanja Subotic, Co-founder, Go Greek Yogurt
Named to Entrepreneur Middle East's The 100 for shaping Go Greek's Mediterranean, mindful-eating philosophy and its growth.
Read in Entrepreneur Middle EastVentures
Businesses, story worlds and experiences that expand human potential.
Go Greek Yogurt
A Mediterranean food and lifestyle brand born in Beverly Hills. She created the concept, the recipes and menu, the identity and the stores.
Para Vidya Inc.
An entertainment and technology company developing original story worlds, innovative experiences and ventures across media, education and culture.
Wonders of Wisdom
Original narratives, imaginative universes and transformative experiences, built on the idea that each of us is the author of our own story.
The Wonder World of Bodhi Wilder
A boy, a secret and a Wonder Tree. The first series, The Timeless Travels of Bodhi Wilder, is on YouTube.
Codessence
Know your genius, create with intention. Find your Creator Code, work through the Twelve Keys and keep a Book of Life.
I Am Centenarian
The Mediterranean way of living, one ritual at a time: a free 30-day challenge, a year-long course, retreats and an app on the way.
The Golden Virtue
A modern allegory of one woman's inner pilgrimage, from suffering into light.
YOPP
The Go Greek animated world of YOPP, Theo, Yia Yia and Bia, bringing kindness, gratitude and play to children and families.
From Greece
to Beverly Hills
For five years Greece was home. She harvested olives, learned the land and its traditions, and ate fresh yogurt every day with honey, fruit and spoon sweets.
In 2012 she brought that table to Beverly Hills with co-founders David Subotic and Jonathan Magaritakis Williams. She created the concept in full: the original recipes and menu, the brand identity, the architecture and interiors, the experience of walking in. Today she leads its creative direction and new initiatives as Creative Director.
Rooted in Greece. Born in Beverly Hills. Shared with the world.
Press
Gulf TodayGo Greek Yogurt: From Greek Inspiration to a Growing Brand
Khaleej TimesGo Greek Yogurt expands into the Middle Eastern market
Living well isa relationshipto practice.
