Go Greek

Go Greek Yogurt is a Mediterranean food and lifestyle brand founded in Beverly Hills in 2012 by Tanja Murgel-Subotić, David Subotic and Jonathan Magaritakis Williams, with 38 shops across the United States, the United Kingdom and the Middle East.

Go Greek Yogurt began with the five years Tanja Murgel-Subotić spent living in Greece, and with the yogurt she ate there every day. With co-founders David Subotic and Jonathan Magaritakis Williams she brought it to Bedford Drive in Beverly Hills, creating the concept in full: the recipes and menu, the identity, the architecture and the interiors. Today Go Greek serves self-serve frozen yogurt, made-to-order yogurt bowls and smoothies at 38 shops in six countries, from Los Angeles, Miami and New York to London, Riyadh and Dubai, alongside GG Premium Olive Oil from Crete and YOPP, an animated world of stories and activities for families. gogreekyogurt.com

Tanja Murgel-Subotić is a visionary entrepreneur, founder, writer, storyteller, producer and world creator. She is the creator, co-founder and Creative Director of Go Greek Yogurt, where she created the brand's concept, original recipes and menu, identity, architecture and interiors, and leads its creative direction and new initiatives. She is the founder of Para Vidya Inc., an entertainment and technology company and home of Wonders of Wisdom, and the author of The Golden Virtue.